Privacy policy

Last updated: 4 September 2026

MB Wear operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a suitable shopping experience (the “Services”). MB Wear is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal data when you visit, use, make a purchase or carry out any other transaction through the Services, or when you communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails in relation to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understand what is described regarding the collection, use and disclosure of your information.

Personal data we collect or process

When we use the term “personal data”, we mean information that identifies you or is reasonably linked to you or another person. Personal data does not include information collected anonymously or anonymised so that it cannot identify you or be linked to you. Depending on how you interact with the Services, where you live and to the extent permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from that personal data:

• Contact details, including your name, address, billing address, shipping address, telephone number and email address.
• Financial data, including credit card, debit card and financial account numbers, card payment details, financial account details, transaction details, payment method, payment confirmation and other payment details.
• Account data, including your username, password, security questions, preferences and settings.
• Transaction data, including items that you view, add to your cart, add to your wish list, purchase, return, exchange or remove, and past transactions.
• Communications with us, including information that you include in communications with us, for example if you submit a dispute to customer support.
• Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
• Usage information, including information about your interaction with the Services and how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us or provide us with your personal data;
• Automatically through the Services, including through your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers, including when we engage them to implement certain technology and when they collect or process your personal data on your behalf;
• From our partners or third parties.

How we use your personal data

Depending on how you interact with us or which Services you use, we may collect your personal data for the following purposes:

• Providing, personalising and improving the Services. We use your personal data to provide the Services to you and to perform our agreement with you; process your payments; fulfil your orders; remember your preferences and the items that interest you; send you account-related notifications; process purchases, returns, exchanges or other transactions; create, maintain and manage your account; arrange shipping; facilitate returns and exchanges; enable you to post reviews; and create a personalised shopping experience, for example through product recommendations related to your purchases. This may include using your personal data to personalise and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send you marketing, advertising and promotional communications by email, text message or post, and to show you online advertisements for products and services within our Services or on other websites, including based on items you previously purchased or added to your cart and other activity within the Services.
• Security and fraud prevention. We use your personal data to authenticate your account; provide a safe payment and shopping experience; detect, investigate or take action against possible fraudulent, illegal, unsafe or harmful activity; and protect public safety and our services. By choosing to use the Services and register an account, you are responsible for protecting your credentials. We recommend that you do not share your username, password or other login details with anyone.
• Communicating with you. We use your personal data to provide customer support, respond to you, offer effective services and maintain our business relationship with you.
• Legal reasons. We use your personal data in accordance with applicable law or in response to valid legal process, including requests from authorities or government agencies; to investigate or take part in testimony, potential or ongoing litigation or other legal proceedings; and to enforce or investigate potential breaches of our terms or policies.

How we disclose personal data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes subject to this Privacy Policy. These circumstances may include:

• With Shopify, vendors and other third parties that provide services on our behalf (for example, IT management, payment processing, data analysis, customer support, storage, fulfilment and shipping).
• With business and marketing partners to provide services and marketing advertisements to you. For example, we use Shopify to offer personalised advertisements through third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your data in accordance with their privacy policies. Depending on where you live, you may have the right to ask us not to share your data in order to show you personalised and marketing advertisements based on your online activity with different merchants and websites. You can opt out of these uses here.
• When you ask us or authorise us to disclose certain information to third parties, for example to ship your products, or when you use social media widgets or login integrations.
• With our affiliates or within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy; in accordance with any legal obligations (including responding to subpoenas, search warrants and similar requests); to enforce terms of service or policies; and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are powered by Shopify, which collects and processes personal data relating to your access to and use of the Services in order to provide and improve the Services for you. To provide and improve the Services for you, the data that you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your own. In addition, to help you protect, grow and improve your business, we use certain advanced Shopify features that incorporate data and information received from you through your interactions with our store, as well as with other merchants and Shopify. To provide these advanced features, Shopify may use personal data collected through your interactions with our store, as well as with other merchants and Shopify itself. In these circumstances, Shopify is responsible for processing your personal data, including responding to requests to exercise your rights regarding Shopify’s use of your personal data for these purposes. For more information about how Shopify uses your personal data and the rights that may be available to you, see the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your personal data here: Shopify Privacy Portal link.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you open links to sites that are not affiliated with or controlled by us, you may need to accept their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, or for the accuracy, truthfulness or reliability of the information that they contain. Information that you provide in public or semi-public settings, including information that you share on third-party social platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without restrictions on its use by us or third parties. Our inclusion of such links does not imply any endorsement by us of the content of those platforms or of their owners or operators, except as disclosed in the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal data from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal data, you can contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” (as those terms are defined under applicable law) personal data of individuals under 16 years of age.

Data security and retention

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “absolute security”. In addition, data that you send to us may not be secure while it is being transmitted. We recommend that you use only secure channels to communicate sensitive or confidential information to us.

How long we retain personal data depends on various factors, such as whether we need that data to maintain your account, provide the Services to you, comply with legal obligations, resolve disputes or enforce other agreements and policies.

Your rights and choices

Depending on where you live, you may have one or more of the rights relating to personal data listed below. However, these rights are not absolute, may apply only in certain circumstances and, where permitted by law, we may decline your request.

• Right of access/to know. You may have the right to request access to the personal data that we hold about you.
• Right to deletion. You may have the right to request the deletion of personal data that we hold about you.
• Right to correction. You may have the right to request the correction of personal data that we hold about you.
• Right to portability. You may have the right to receive a copy of personal data that we hold about you and to ask us to transfer it to a third party, in certain circumstances and subject to certain exceptions.
• Right to opt out of sale or sharing for targeted advertising. Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal data, or of its processing for purposes that fall within the definition of “targeted advertising” under applicable privacy laws. You can opt out of these uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference enabled, we will automatically treat it as an opt-out request for the device and browser that you use to visit the website. If we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to the account. For more information about Global Privacy Control, visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognise other “Do Not Track” signals that may be sent by your browser or device.
• Managing communication preferences. We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as emails relating to your account or orders that you have placed.

You may exercise any of these rights where indicated in the Services or by contacting us using the details below. For more information about how Shopify uses your personal data and any rights that you may have, including those relating to data processed by Shopify itself, visit https://privacy.shopify.com/en.

You will not be discriminated against for exercising these rights. Before processing your requests, we may need to verify your identity to the extent permitted by applicable law. In accordance with applicable law, you may appoint an authorised agent to make requests on your behalf in order to exercise your rights. Before accepting a request from an agent, we will ask the agent to provide proof that you have authorised them, and we may ask you to verify your identity directly. We will respond to your request within the reasonable time limits prescribed by applicable law.

Complaints

If you have complaints about how we process your personal data, contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or to lodge your complaint with your local data-protection authority. For the EEA, a list of the relevant data-protection supervisory authorities is available here.

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you live.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the competent United Kingdom authorities, unless the data is transferred to a country considered to provide an adequate level of protection.

Changes to this Privacy Policy

We will update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory purposes. We will publish the updated Privacy Policy on the website, change the “Last updated” date and issue a notice as required by applicable law.

Contact details

If you have questions about our privacy policies or this Privacy Policy, or if you wish to exercise any of your rights, call +39 346 024 7922, email info@wearmb.com or contact us at MBwear S.r.l., Via E. Mattei 50/D, 31010 Maser TV, Italy. For the purposes of applicable data-protection laws, we are the controller of your personal data.